INI-Novation GmbH as work package leader for commercial exploitation of CAPTAIN services established liaisons with the so-called Knowledge Innovation Centers ("KICs") of the European Institute for Innovation and Technology ("EIT"), namely with EIT Digital and EIT Health. The core collaborative activities targeted meetings with decision makers of public health funds and insurance companies to receive feed-back on market positioning for the innovative service to be offered by CAPTAIN. Pathways to market access for care innovations are depending on acceptance for reimbursement by payers. Early interaction, engagement and building of networks with payers are important key success innovation management factors to positioning high-quality innovation portfolios. Due to the importance of payers it was also considered worthwhile by INI, EIT Digital and EIT Health to extend and increase the grade of involving stakeholders from the reimbursement institutions in a specially organised matchmaking event, where innovative care solutions were introduced to representative stakeholders from reimbursement institutions at the location of the University of Heidelberg on October 22nd, 2019.
It was addressed in the event that nowadays health insurers are just payers of healthcare expenditures. Thanks to innovative technologies, such as CAPTAIN's elderly coaching solutions, they have an now opportunity to become partners for their customers, partners in maintaining their customers' living circumstances. For insurers' business this means that they may get closer to customers and offer more values. This leads to values that CAPTAIN will add: usefulness and effectiveness of personalized recommendations, combined with the validation of non-obtrusive technology for physical, cognitive, social and mental well-being.